Thursday, February 27, 2020

Research Methods CASE5 Paper Example | Topics and Well Written Essays - 500 words

Methods CASE5 - Research Paper Example The data achieved was used to measure the level of achievement in the two groups. Another measure comprised the final grades of the students in the course depicted by percentage scores. A paired sample t –test was used to examine the achievements in the two groups. In addition, differences in pre post surveys was examined to get the differences based on formats of teaching in single taught and team taught groups, while similarly controlling the demographic variables in both the sections using MANCOVA. The grades of the two groups were also examined based on the format of teaching by use of independent t-test. Differences in pre-post for the examined factors from the survey of the two teams were analyzed. The results showed a significant increase in research and statistics basis. However, there were no any significant differences for the other two variables. The pre-post differences for the survey factors that are based on format of teaching in both the single and team taught groups when demographic variables are controlled showed that there was a significant difference between work, research and statistics. The single taught students showed an increase in pre post relationship between course materials and work. The team taught group showed a pre post decline in the relationship between course materials and work. (Sesser 2012) says that the results indicate no significant interactions statistically exist in opinion factors and demographic variables. When the final grade is used to gauge the differences in effects of this two type of learning, there is a significant variance between single taught and team taught groups. Team taught students are observed to attain higher course grades than those of the students in solo taught groups. The standard deviation in the statistics obtained in the two groups was also examined. (Hill 2005) says that the variance in the team taught is always less than

Tuesday, February 11, 2020

Case Study analysis for Marketing Communications Essay

Case Study analysis for Marketing Communications - Essay Example Companies in business areas such as beer and cider as well as other beverages benefit from sponsorship of sports personalities, clubs and events as these are opportunities for highlighting the spirit of entertainment and social celebrations, which is one of the intrinsic values of the product. The company is launching its advertising campaign on a rolling regional basis, starting from Southern London England followed by Scotland. However, when entering a market as UK, which is not very large in its size, it may be more effective to plan a national campaign, which will utilize national TV, and Press backed by outdoor advertising. The largest poster may be an effective means of attracting attention but the exposure level of the location is limited to those who are traveling via Heathrow airport to Ireland. The cost effectiveness per exposure may question the effectiveness of this advertising tool. The product positioning currently being conveyed by the campaign focuses on the product’s naturalness, tradition and heritage. Although these aspects appealed to the nationalistic Irish public, it may not be an effective positioning to the British. The company to adopt the â€Å"Pint Over Ice† concept combined with the naturalness aspect of the C&C’s product. The key message should be â€Å"Pint Over Ice† which targets the popularity of serving beverages in draught form in UK. The concept of â€Å"Pint On Ice† should be promoted as an integrated message through TV Ads, Press, Bill Boards as well as on location promotions with serving demonstrations. As the key challenge is to change the image of the cider product in UK public’s mind, the marketing communications focus has to be on above the line TV and press advertising conveying the premium image. The company should extend its advertising activities to pub level with Point of Sales material and promotions to add excitement. By providing branded product premiums such as caps, key tags